How IPL Franchises Make Money: IPL is the T20 league of India. This T20 format, Indian Premier League of the game always attracts people with excitement, big hits, and famed players. However, IPL 2020 due to the impact of Coronavirus is ongoing on the soil of UAE. IPL is the platform for the young talent of India. Every year many youngsters got the chance to showcase their talent in the cricket pitch. Apart from all these, Indian Premier League 2020 is the biggest platform for the corporates to advertise. It is also considered a business model for the most prominent brand. Also, business brands give a tremendous amount of sponsorship.
But the primary point of attraction in IPL is a franchise. Big brands and companies use to buy different teams that play the T20 league of India. But people use to wonder, Why big companies are buying IPL teams or investing a considerable amount in taking care of IPL teams?
Do we also think that why franchise are investing so much money in Ipl?
In this article, we are going to study the business model of IPL. This blog contains information about how IPL franchise Make money.
Specially designed Business Model
IPL Franchise by buying a team can advertise their firm to the biggest event of India. They use to promote their firm in the form of the franchise, which can indirectly earn them the amount.
Advertising on Players Accessories
The franchise also displays advertisements of other companies or brands on the accessories of players. This advertising will help in earning a handsome amount to the franchise.
Stadium Tickets
A specific portion of the revenue collected from selling tickets is given to the franchise. Also, the amount of tickets is specified by the owner of teams.
Brand Value
Brand Value of many famous cricketers and superstars helps in attracting the companies towards the franchise. This is undoubtedly a value-added way to earn money.
Media Rights
By Selling Media rights, IPL gets a massive amount of investment. Also, around 50-60 per cent of this amount is distributed among the teams based on their rankings in the points table.
Merchandising
Franchise use to merchandise the T-Shirts, Caps, Kit, Watches, etc. to earn direct income by selling the products.
Prize Money
Prize Money for winners, runner-ups, and the team that are qualified to the playoff is one of the source of money for the franchise.
By:-
Prakhar Sharma
Founder, Upgrading India
