When “KORONA” was destroying us, it was “KIRANA” who stood with us !!!

In normal times, we read, advertise & promote about supply chain efficiencies of Modern trade especially of BIG RETAIL DADDY’s likes of Walmart & Amazon, etc. in India BUT if there is ONE community which has ACTUALLY emerged as the true saviors of the pandemic & proven to be a backbone, despite many difficulties, for supplying the 1.3bn people, that is NONE OTHER THAN our LOCAL KIRANA STORES.

For the country as vast as India, there are various parameters on which modern & general trade can be differentiated i.e. convenience, urgency, place, availability, and possession. While modern trade always had an upper edge on place, availability & assortment of products, the other two factors convenience & urgency clearly emerged as the ONLY important things needed during such tough times.

And this is where our “ UNSUNG HEROES” are saving the day by providing services like home delivery, quick availability and acting as an only reliable option in the market.

While few people argue since NO OPTION left & that is the reason for buying from them, let’s hope once we return to the normal phase of life, we as a customer will show our side of loyalty too by helping these Kirana stores.    

Because one should remember that when “ KORONA” was destroying us, it was  “ KIRANA “ which was saving us & stood with us in our hour of need !!

Ravikant Sharma

Business Consultant